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Men are opting for handmade designer gowns to impress their ladies on February 14.
But while many are daunted by the prospect of bust, waist and hip measurements, Alexis George boutique owner, George Giorgiou said the results were worth it.
"In my experience women are so touched and delighted when men buy them a garment," he said. "Women just love that they have taken a risk."
One lucky lady is Di Luckhurst-Smith who was given an Alexis George creation from her husband, Andrew, last Valentine's Day.